6 Ways to Find More Creative Work in 2010
Monday, December 21st, 2009With the economy in the dumps and unemployment looming around every corner, you might think it’s a terrible time to try and sell yourself. Au contraire. When sales are down, businesses need creative minds more than ever, as they seek new ways of generating buzz for their brand.
If you’re a freelancer, or any type of creative worker at all (illustrator, graphic artist, jingle writer, etc.), 2010 can be the year you get more gigs than ever. Here are seven easy ways to get your name out there and generate some buzz of your own.
1. Social Network, Social Network, Social Network
Even the big companies are doing it, so why aren’t you? With a cost of nothing you should be using social networking sites for all they’re worth to establish your reputation as a go-to source for whatever you produce. Only have a personal page? Set up an account today for your work persona.
2. Print Some Business Cards
If you tell yourself “I’m just a guy who draws pictures” or “Writers don’t have cards,” you’re selling yourself short. Business cards are cheap to print these days (check out Vistaprint), and you don’t have to be a bigwig to carry them. Give them out anytime you find yourself in conversation about your work.
3. Volunteer
Some people fear giving their work away for free, feeling that it devalues what they do. In fact, the opposite can be true. Donating work creates the idea that your work is worth donating, and serves as an example of what you can do. Design brochures for a local charity or write copy for a political campaign –and make sure you leave them with plenty of business cards.
4. Take a Break from Creating
It may seem counter-intuitive, but far too many creative types spend so much time creating that they never take time to market themselves. You may have a stack of paintings a mile high, but the bills are even higher. Take time off –whether it’s a week, a month, or even a year– and devote that time exclusively to selling your product. You won’t lose your mojo, and you’ll gain real work.
5. Teach a Workshop
Whatever skills you have, there are kids who would love the chance to learn from you. Offer to teach a workshop at a community center, school or church. You can even charge a small fee while you pass on your know-how about photography or screenwriting. The upside: those kids all have parents who will now know your name, and equate you with being an expert on the subject. (Pass out those cards!)
6. Join Oozil.
It’s free –and it’s right here. While you’re on the site, take the time to sign up for the forums. With Oozil matching clients to providers, you can go back to doing what you love most: creating content.
2010 will be your year. I can feel it.
By Elizabeth Kelly
