As Oozil stays on the cutting edge of creative micro-marketing, we constantly keep our eyes opened for what’s happening in the world of advertising. Here’s a brief round-up to keep you in the know as well.

Sunday night’s premiere of AMC’s hugely acclaimed series Mad Men has the Internet buzzing as the show begins its third season. The flagship show for AMC, Mad Men takes place in the center of the world of advertising, during the period of post-war affluence that defined the concept of the American Dream: the ’60s.

In William Bradley’s Huffington Post article , he argues that even though Mad Men takes place in the past, it’s every bit relevant to the present. Says Bradley: “Advertising is a fascinating industry, an intriguing window into our society and ourselves. It’s how we are sold, and how we sell ourselves, on things. It both reflects and mutates life’s fundamentals. ”

In the New York Daily News , writer Patrick Huguenin argues that Mad Men’s main character Don Draper would have a hard time surviving in today’s marketing world without making some modern adjustments. To step it up, he’d have to “…get on Twitter, address increasingly specific minority and youth audiences, throw even sexier parties and - here’s the rub - try not to drink so much at work.”

Huguenin goes on to give us stats on five real-life advertising geniuses –the modern day Mad Men and Women– who would give Don Draper a serious run for his money.

British Airways hasn’t yet resorted to advertising in the waterways, but they have decided to use ad placement to help counter their recent slump. The airline recently announced that they would begin placing ads on their boarding passes (making them the first major European airline to do so), and also open up their web page to ads. With 500,000 hits daily, BA expects third-party advertisers to pay well for placement on their site, and Jaguar has already anted up.

Advice to British Airways: use some of  the money earned from selling ads to generate your own.  All too many financially-strapped companies cut their ad budget in times when they need it the most.  A good campaign has been known to completely turn around a business. (Another thing Oozil knows.)

By Elizabeth Kelly

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Tags: advertising, advertising news, marketing, news

This entry was posted on Monday, August 17th, 2009 at 2:17 pm and is filed under Advertising Case Studies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response