How To Use Facebook to Build Your Business
Enjoy the value of Facebook and build your business by creating a Facebook business page. By having a Facebook business page you can increase your online presence and gain even more exposure by; including your Facebook page link in your email signature, posting your link on your business website and adding it to your print and advertising materials. Facebook can be an excellent and valuable business tool if used properly. Check out the research and stats below to find out just how powerful Facebook is in the world of social media networks.
Recent studies performed by Edison Research showed:
- 48% of Americans, over the age of 12, had a profile page set up on a social network site.
- 30% of those same individuals logged on to their social network page multiple times each day.
The statistics from Facebook are astounding:
- There are more than 400 million active users.
- The average user has an estimated 130 friends.
- People are found to be spending over 500 billion minutes per month on Facebook.
Use Facebook to Build Your Business
In order to use Facebook so it benefits your business you can incorporate these ideas:
- Choose a keyword name that will improve your search engine ranking. Try matching your Facebook name to your business name so folks can find you online in cyberspace and on Facebook under the same name.
- Work on creating a comment posting schedule that fits into your work schedule. Posting on a regular basis can help others get to know you and your business. It will also increase your chances of gaining followers.
- Ask you Facebook friends to interact with others on your page. You can do this by posing questions to spark conversation. The idea is to create a conversation that encourages multiple replies.
- If friends post on your page, respond to their comments as often as possible. This will let them know your available.
- Text is great for getting things started, but make a concentrated effort to share photos and videos so your Facebook business page is interesting and stimulating.
The Importance of Maintaining a Business Website & Blog
Once your business is set up on Facebook with a custom page, turn your efforts to expanding your online presence with a solid foundation like a website and blog. Many businesses wonder why they should spend the time in creating a business blog when a Facebook business page appears to be more interactive. The answer is that you don’t own your Facebook page. You are using Facebook as a place to simply interact and connect with others. They key to using Facebook is to make it beneficial to building your business and that is done by driving your Facebook friends to your own website and or blog.
Think of your website as a central hub for your business and your blog as your social outreach for your marketing and public relations. Since you own your website and your blog, it’s yours. You have complete control of the changes, the longevity and the future of your site and blog. On Facebook, you don’t own your page and any content created on your Facebook page could disappear if Facebook vanished.
Be in Control of Your Destiny
Choose to be self-reliant and maximize the time you invest on your social network pages by creating a strong central business homepage, website and up-to-date well- managed blog. Brand your business by creating an internet storefront. Your store can be filled with creative content that describes your business mission, goals , products and services. At the end of the day, your cyber shop will also be in place for as long you own your business!
We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!
By Sara Hassler
Tags: ad campaigns, advertising, collaboration, communication tools, creativity, marketing, media, social networking, tools, Trends, websites, writing