At year’s end, a flurry of articles surface with predictions about the hottest trends for the upcoming year, and the cusp of 2009/2010 is no exception. These are some of the well-spotted trends we can expect to impact our lives in 2010, chosen by those who have their finger on the pulse.

Embedded Generosity

The minds at trendwatching.com recently released their list of “10 Crucial Trends for 2010,” including the concept of embedded generosity. Noting that it was huge in 2009, they predict an even bigger boom in 2010, as consumers look for painless ways of making a difference. Examples inlclude Tom’s Shoes, the company that donates a pair of shoes to a needy child for every pair sold, or Pampers diapers, who donate the cost of a vaccine for each package purchased.

Local Pride

Also on the list at trendwatching.com is what they call “urbany”: city-specific products and services that are already cropping up in bigger cities across the country. Its already been tapped by companies like Absolut Vodka, who launched a mango and black pepper-flavored vodka inspired by the city of New Orleans (and later a flavor custom-made for Boston), and Guerlain perfumes, who sell city-themed scents at Harrod’s. In London, some bank ATMs have an option to receive your instructions in Cockney rhyming slang.

Real Time

Pete Cashmore, the founder and CEO of Mashable’s social media blog, wrote at CNN that “the real-time trend has been to the latter part of 2009 what “Web 2.0″ was to 2007.” Facebook and Twitter updates are just the beginning of a burgeoning public desire for immediacy. Consumers can expect a tidal flow of applications that only increase the ability to share now. (And don’t forget real-time collaboration, either. The Google Wave phenomenon is just beginning.)

Cloud Computing

2009 made cloud computing a buzzword, but expect to see it around even more in 2010. The ability to use virtual servers available over the Internet to make data accessible from anywhere will continue to fuel collaborative projects around the world. Cashmore says we can also expect the cloud trend to see “a major leap forward in the first half of 2010 with the launch of “Office Web Apps,” free online versions of Word, Excel, PowerPoint and OneNote released in tandem with Microsoft Office 2010.”

Social Networking, Marketing Edition

Sure, social networking isn’t just coming, it’s here. But, Stuart Parkinson of VCCP  says that 2010 will be the “the year that people get to grips with marketing on social networks.” This past year, we’ve seen companies using Facebook and Twitter campaigns to enormous success (and also several that are completely fumbling with it.) Expect businesses to start mastering social media –for better or worse– in the upcoming year.

The new trends in 2010 haven’t just appeared out of nowhere; they’ve been building over time. Have you seen it all coming? If you’re the kind of person who keeps their eyes in the future, welcome to Oozil. We’re going to get along just fine.

What trends do you see making an impact in 2010? Share your ideas in the comment section.

by Elizabeth Kelly

What’s new in the world of technology is the same thing as what’s new in the world of Oozil. When a new company is on the cutting edge of creativity and communication like Oozil is, it all ties together. Here’s what I mean:

Google Previews Google Wave

Search engine titan Google premiered an invitation-only beta version of its new Wave application recently, introducing a new service designed for collaborative work that the company believes represents the next generation of Internet communication. The web-based product will merge emails, IMs, wikis and social networking into one, allowing for real time communication and collaboration.

How is Google’s news big news for Oozil? Because, as Oozil guru Lee Epstein can’t help noticing, it’s “exactly one of the premises Oozil is being designed around.” Oozil’s tools for creating revenue streams will include cloud applications, video conferencing, advanced IM and email, and that’s just the beginning of the list of services Oozil will offer its members.

Oozil is proof that new ideas in collaborative communication aren’t exclusive to that other company with the funny name.

R.I.P. Email

Is email dead? That’s what the Wall Street Journal thinks. A recent column by writer Jessica E. Vascellaro called “Why Email No Longer Rules” says that email’s reign as the king of communication is now over. She cites networking sites like Twitter and Facebook as more relevant to the way we use technology now: “…Email was better suited to the way we used to use the Internet—logging off and on, checking our messages in bursts. Now, we are always connected, whether we are sitting at a desk or on a mobile phone.

M. Siegler, writing for the weblog Tech Crunch , agrees, but he believes Vascellero shortchanges Google Wave in her praise of other new communication technologies like Twitter, saying that we “want the option to communicate in real-time at will, but also the ability to communicate at our leisure at times.” In other words, we desire a new, more flexible method of communication, such as Google Wave.

Siegler’s most interesting assessment comes at the end of his essay, when he says: “Whether Google Wave succeeds is really irrelevant. More important is if the idea of Wave does.”

Oozil already knows that the ideas behind the new app are the way of the future, and we’re ready to let people use and benefit from creative collaboration in our own unique way. Is email dead? Oozil doesn’t care, because we know it hardly matters. The new wave is here.

Are you ready to ride the wave of the next generation of communication? Or will you be left behind? Join the Oozil community, and be part of the revolution.

By Elizabeth Kelly